Baris Gencel

Creative & Artistic Director of Experiences, Over the Reality

About this speaker

“Creativity is not a job title, it is attitude towards life, it is not occupation but preoccupation. ”  

Baris Gencel Obsessively Curious Creative Director and Artist from Cyprus and based in Shanghai.  

He is currently conducting workshops for clients on AI and collaborating on commercial and art projects that encompass various domains, including content creation, visual communication, digital fashion, digital art, NFTs, and metaverse projects.  

He is an esteemed speaker, writer, and panelist, delivering insightful talks on visual communication, experience marketing, generative AI, and creativity.  

Additionally, he serves as a creative coach at London International Awards (LIA), one of the most esteemed award organizations in the industry. 

Baris been keep pushing the boundaries of visual experiences with new technologies. Baris passionate in art & new media. Baris’s innate ability to manipulate technology innovatively and ability to fast idea generations with his consistent curiosity and his  

obsession about learning have resulted in the development and execution of some of the unusual works and wide range working experiences and achievements made him HYBRID talent.  

Baris has been the creative lead driving some of the most interesting interactive / None Interactive installations, including the creating first fully immersive Amoris Lumina, immersive interactive rain forest to create awareness about nature.  

He has been living in Asia for over 20 years.

Baris is a rare hybrid creative talent who keeps reinventing himself as a result of working seamlessly within the different areas ranging from events, campaigns, new media, technologies, art, video content, social, digital, experiential. 

He has been writing articles and giving speeches and workshops about visual communication, Future of Retail, Web3, Metaverse and AI. 

He has also judged a wide range of categories for London International Awards (LIA), PHNX Awards, The Drum Experiential Advertising Awards, ADFEST Digital / Mobile / Lotus Campaign Effectiveness / Lotus Branded Entertainment Content and International Film Festival.  

He has been working within a wide range of industries and brands ranging from Cartier, Furla, Fendi, Genesis, Ferrari, Porsche, Lexus, BMW, Coca Cola, Nestle, Secoo, Tommy Hilfiger, Body Shop, Huawei, Burger King, Tencent and Fosun International.  

Baris has been involved some of the iconic projects: 

First AI Digital Art Exhibition Tour @ K11: Metamorphosis Siamese Fighting Fish Amoris Lumina Interactive Immersive Rain Forest Exhibition - Interactive Art / Creative Direction / 

Interactive Design / Executive producer 

Creative Director & Brand Consultant China Space Mars and Lunar Exploration Programs 

Art & Brand Consultant of Ministry of Culture of China 

UNESCO year of light, endorsed by NASA first use of AR with projection mapping Art Installation 

SECOO Online Luxury - Creative Director / Brand Consultant |Listed in NASDAQ


Driving Innovation in Content Creation: How the Creative Industry and Brands Can Harness Generative AI

31 August 2023, 09:40 AM
Baris Gencel


The Digital 1st Agency

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